NORTH AMERICA: Platform Watch: ‘Green Room’ Off to Healthy Start in NY/LA with $91K; ‘Sing Street’ Takes Respectable $69K in NY/LA

A24’s Green Room was off to a very nice platform start this weekend with an estimated $91,000 from 3 locations in New York and Los Angeles, for a per-location average of $30,333.  The platform start for the critically acclaimed Jeremy Saulnier directed horror film points towards a good performance going forward when the film expands into limited release next weekend and into nationwide release on April 29.  The platform launch for Green Room was similar to the platform launch of A24’s Room, which opened with $118,298 from 4 locations (for a per-location average of $29,575) back in October.  Green Room currently has a healthy Tomatometer of 89 percent on Rotten Tomatoes.

The Weinstein Company’s Sing Street started its platform run with an estimated $68,979 from 5 locations in New York and Los Angeles.  That gave the critically acclaimed John Carney directed musical a per-location average of $13,796 for the frame.  Sing Street opened a bit ahead of the $61,901 platform launch of 2007’s Once, but that film started its platform run in just 2 locations (for a per-location average of $30,950).  Sing Street is one of the best reviewed releases of 2016 to date with a current Rotten Tomatoes Tomatometer of 98 percent.

Paramount’s Everybody Wants Some!! took in an estimated $430,000 from 134 locations for a per-location average of $3,209.  However, the Richard Linklater directed comedy was down a very underwhelming 12 percent from last weekend upon expanding into an additional 71 locations this weekend.  This weekend’s hold isn’t an encouraging sign for the film going forward.  Everybody Wants Some!! has grossed $1.53 million through 19 days of platform release.

Sony Pictures Classics’ Miles Ahead grossed an estimated $212,049 from 47 locations for a per-location  average of $4,512.  The Miles Davis biopic starring and directed by Don Cheadle didn’t have the greatest expansion either this weekend, as it was up a slim 1 percent over last weekend upon expanding into 22 more locations.  Miles Ahead has grossed $635,176 in 17 days and is scheduled to expand into moderate release this coming Friday.

The First Monday in May started its platform run with an estimated $105,000 from 20 locations.  That gave the Andrew Rossi directed fashion documentary from Magnolia Pictures a per-location average of $5,250 for the frame.  The First Monday in May has received good critical reviews, as it currently has a Tomatometer of 80 percent on Rotten Tomatoes.  The film will expand into additional locations on Friday and again on April 29.

Meanwhile, Eye in the Sky and Hello, My Name Is Doris continued their successful runs with respective weekend estimates of $1.56 million and $796,000.  Bleecker Street’s Eye in the Sky registered a per-location average of $1,753 from 891 locations and was down 46 percent from last weekend (when the film was playing in 198 additional locations).  Roadside’s Hello, My Name is Doris claimed a per-location average of $1,225 from 650 locations and was down 51 percent from last weekend (upon playing in 329 fewer locations this weekend).  Respective 38-day grosses stand at $13.13 million for Eye in the Sky and at $10.92 million for Hello, My Name Is Doris.

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