audience analytics

By Will Palmer, Chief Executive Officer, Movio The theatrical business as a whole is actually swimming in data – loyalty, POS, credit card, Mobile, Web, Email, social media interactions, exit polls, cookies, IP addresses and if we combine all this...

PRESS RELEASE Las Vegas, Nevada — AARP announced today findings on a study examining the impact moviegoers ages 50 and older have on the movie business. According to the findings, more than 30-percent of all visits by moviegoers were made up by...