Before the Movie

Another record year at the box office once again led to a strong year for cinema-advertising companies. According to the Cinema Advertising Council (CAC), the sector’s national nonprofit trade association, revenue among the organization’s members reached a total of $781.1...

2016 was another marquee year for cinema advertising. The industry grew 5.8 percent above 2015’s $716.4 million record, crossing the $750 million mark for the first time in history and setting a new benchmark of $758.3 million. That performance put...

PRESS RELEASE INC. magazine has ranked BEFORE THE MOVIE once again in its prestigious INC. 500/5000 list, an exclusive hierarchy of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the country’s vital market segment of...