Happy Death Day 2U

Monday Update: Universal’s animated sequel How To Train Your Dragon: The Hidden World led the box office for a second frame with $30.0M. Its -45.4% sophomore weekend decline was milder than its predecessor’s -50.0% decline. Lionsgate’s comedy Tyler Perry’s A Madea Family...

Monday Update: Universal’s animated sequel How To Train Your Dragon: The Hidden World opened above expectations with $55.0M in first place. Projected to open more like $47M, this third installment marks the Dragon franchise’s best opening, even after adjusting for ticket price inflation....

Monday Update: Universal’s animated sequel How To Train Your Dragon: The Hidden World opened above expectations with $55.0M in first place. Projected to open more like $47M, this third installment marks the Dragon franchise’s best opening, even after adjusting for ticket price inflation. Elsewhere...

Tuesday Update: On this extended President’s Day weekend, Alita: Battle Angel took #1 when some projections had it starting at #2 or even #3. Fox’s sci-fi action movie began with $33.5M over the extended weekend. Last weekend’s leader, Warner Bros.’ animated The LEGO...

Saturday Update: The extended double holiday weekend continues to wreak havoc on some pre-release projections as the race for the top spot will be closer than expected — and with one less contender than previously thought. Fox’s Alita: Battle Angel is coming in...

As a sluggish start to 2019 surprisingly continued with the weaker-than-expected debut from The LEGO Movie 2 last weekend, the industry’s attention now turns to the double holiday boost of Valentine’s Day (Thursday) and Presidents Day (Monday) in hope of turning things...

This week’s report takes an early look at a trio of titles slated for release over Valentine’s Day weekend. Notable is the fact that the date night holiday lands on a Thursday this year, so studios are taking varied approaches...