Karen Melton

Following their inaugural webinar earlier this month, Cinema In Flux continued its dive into another key issue exhibitors will be tackling in the coming months as the industry prepares to recover from the current COVID-19 crisis: marketing.

“This unprecedented event has created an unprecedented amount of stress, which leads to an unprecedented amount of sleepless nights.” That’s Karen Melton, vice president and director of marketing at Malco Theatres—who’s used some of those sleepless nights to come up...