Movio

Movio has revealed research findings from a study that indicates the positive impact concession discounts have on moviegoer spend and behavior. The study sought to uncover several things, including whether targeted concession discounts could increase the amount moviegoers spend per...

According to Movio’s opening weekend data, James Cameron’s Avatar: The Way of Water is now third on the list of 2022 films to bring infrequent moviegoers back into theaters. Movio research shows that 42.2% of those who attended a session...

Vista Group is returning to CineAsia this year to showcase their latest innovations. Vista Group businesses attending CineAsia in Bangkok, Thailand next week include the cinema management software company, Vista Cinema; the marketing data analytics and campaign management solutions company,...

Movio has announced the launch of its latest SaaS product, Movio Cinema EQ. Movio’s proprietary AI tools use multiple algorithms to analyze cinema audiences’ past behaviors to predict how likely moviegoers are to watch a given movie. This helps marketers...

Vista Group International has announced the appointment of two senior executives into new roles. Sarah Lewthwaite has been promoted to chief executive of Movio, Vista Group’s data driven movie marketing company. The appointment to chief executive officer will see Sarah...

Cinema exhibition data analytics company Movio announced a three-year deal with Australian cinema chain Village Cinemas on Thursday. Under the deal, Village will continue to use products which allow for personalized marketing campaigns towards specific audiences, including Movio Cinema and Madex,...

Movie marketing data and analytics firm Movio will be headed by longtime executives Sarah Lewthwaite and Matthew Liebmann following co-founder and CEO Will Palmer’s departure from the company in December. Lewthwaite, Movio’s Chief Client Officer, located in London, and Matthew...

Cinema marketing data analytics company Movio and box office collection and reporting platform Numero have jointly launched Behind the Screens, a new weekly podcast that will provide “actionable insights on the moviegoers behind the box office numbers,” according to a...

PRESS RELEASE Movio has named Sarah Lewthwaite the company’s chief client officer. Lewthwaite most recently served as managing director and senior vice president for Europe, the Middle East and Africa (EMEA) and has been with Movio for six years. The...

PRESS RELEASE — Auckland, NZ September 22, 2020 – Movio, a company specializing in marketing data analytics for the cinema industry, has named Nicolas Maquet as Chief Technology Officer. Maquet, who joined Movio six years ago and was subsequently named Head of...

PRESS RELEASE Movio, a Vista Group International company, has signed a multi-year partnership with Iceland’s Sena Cinemas. Sena will use Movio Cinema to better analyze, understand, and connect with its cinema audiences. The cinemas are part of the Entertainment division of Sena, which also includes...