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by Alex Edghill Super Bowl LIII proved to be a defensive slog where the ever-competitive New England Patriots defeated the Los Angeles Rams 13-3. Low scoring games tend to draw less interest from average viewers, resulting in an overall average...

by Alex Edghill Marketing budgets for summer blockbusters can exceed $100 million. On average, the figure tops $40 million. And the largest single line item for marketing on any balance sheet is almost always TV advertising. Social media budgets have...